Built for Everyday Impact.
Backed by Generations of Experience.
​Inna Brands is the result of over a century of experience, innovation, and growth in the food and consumer goods industry. What began in 1914 with our great great-grandfather’s bakery, Fishers, has evolved through five generations into a dynamic, multi-division business.
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Today, Inna Brands brings together our FMCG, Lifestyle, and Trade divisions under one unified brand. Combining our deep heritage with a forward thinking approach. Our journey spans baking, confectionery, distribution, retail, and manufacturing, giving us unmatched insight into every stage of the supply chain.
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This unique foundation allows us to build brands that resonate with modern consumers while staying true to the values that shaped us. Inna Brands is committed to quality, innovation, and delivering meaningful impact both locally and globally.
Key Generational Milestones
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1914 - Family Establishes Fisher Bakery in Marlborough, New Zealand
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1969 - Second Generation scales bakery into one of New Zealand largest commercial bakeries.
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1991 - Third Generation launches dessert manufacturing, supplying major AU/NZ retailers.
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2015 - Fourth Generation sells manufacturing facility, pivots to full-time importing & FMCG brand development.
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2023 - Fifth Generation acquires Zephyr Electrical, All Sales Agencies & QC Electrics, entering trade & lifestyle sectors.
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2024 - Inna Brands formed, amalgamating FMCG, Lifestyle & Trade Divisions under one umbrella.
From a modest Marlborough bakery in 1914 to today's multi-division powerhouse, Inna Brands has grown by doing business the right way. Building true partnerships, upholding quality, and delighting customers worldwide.
